about us

CHIMI began with a simple story: co-founders and childhood friends Daniel Djurdjevic and Charlie Lindström were inspired when Charlie broke his favorite sunglasses. Years later, he still wanted the same pair. “My whole style had evolved, but I kept coming back to that one silhouette,” he said. That moment sparked a bigger idea—what makes a piece of eyewear more than an accessory? What makes it something you love for years? At CHIMI, we believe eyewear should be a personal statement. Priced for everyday life, our sunglasses are made to be worn freely and replaced easily—without a second thought. CHIMI is about seeing the world differently. It’s a movement built on freedom, self-expression, and ease. We’ve turned eyewear into a canvas for storytelling, experimentation, and connection—a place where it’s okay to fail boldly and succeed loudly. We want you to always wonder, “What’s next?” From our start in Sweden, CHIMI has grown into a global presence. There’s a bit of irony in creating sunglasses in one of the world’s coldest, darkest countries—but maybe that’s the point. We’re here to capture light, spark smiles, and create little moments that transform your day. CHIMI isn’t just about what you wear. It’s about how it makes you feel.